QSIC x 7-Eleven – Branded Video
Motion Design • Art Direction • Branded Content
I collaborated with QSIC to create a branded case-study video for 7-Eleven, showcasing their latest campaign. The goal was to craft a visually engaging, on-brand video that communicates the key message quickly and effectively. The project combined motion graphics, footage, and brand-focused storytelling, resulting in a polished final piece that resonates with both consumers and clients.
To achieve this, I developed a storyboard based on QSIC’s messaging and used a mix of motion graphics, stock, and brand assets to support the narrative. The visual style reflects 7-Eleven’s approachable, vibrant brand, featuring bold typography, an upbeat color palette, energetic motion, and subtle transitions. Pacing, timing, and layered effects were carefully considered to keep the video professional, dynamic, and aligned with the brand’s tone.
