Case Study: QSIC x 7-Eleven | Capturing Retail Innovation
Client: QSIC & 7-Eleven
Sector: Retail Tech / Digital Out-of-Home (DOOH)
Project: B2B Branded Case Study & Partnership Narrative
The Challenge
QSIC needed to demonstrate the real-world impact of their audio-visual technology within the high-energy environment of 7-Eleven. The challenge was to create a B2B case study that didn't feel like a dry corporate report, but rather an extension of 7-Eleven’s iconic, vibrant consumer brand- proving that QSIC’s tech is the "secret sauce" behind the customer experience.
The Strategy
As Art Director, my approach was to blend Energetic Retail Branding with Clear Tech Value Props.
Dynamic Pacing: Retail moves fast. I directed the motion rhythm to mimic the "grab-and-go" energy of a 7-Eleven store- utilizing quick cuts, layered effects, and rhythmic typography to keep the viewer engaged from start to finish.
The Narrative Bridge: By mixing high-quality footage with motion graphics, I created a visual bridge between the physical store experience and the "invisible" technology QSIC provides.
