NLM Consultation:
Brand Refresh, Social Strategy & Digital Assets
Brand Refresh, Social Strategy & Digital Assets
Overview: NLM Consultation supports early-childhood practitioners with practical tools, coaching, and community resources. When I came on board, the brand had great heart- but the visuals and strategy weren’t fully reflecting the quality of the work.
My role was to elevate the brand with a cohesive visual identity, professionalized assets, and a clear content strategy that boosts engagement and reach.
My role was to elevate the brand with a cohesive visual identity, professionalized assets, and a clear content strategy that boosts engagement and reach.
My Role: Art Direction & Strategy
The Challenge: NLM had existing content that was meaningful and helpful, but the brand visuals, website, and downloadable resources felt inconsistent, amateur, and disconnected.
The Solution: I focused on elevating the visual identity while keeping the heart of the brand intact.
Here’s how:
Brand Refresh & Visual Identity
Revamped the entire look and feel
Designed a fresh, friendly, and professional logo
Defined a cohesive visual language (color palette, typography, layout system)
Introduced high-quality relevant imagery
Established clean, accessible design standards for all future materials
Brand Refresh & Visual Identity
Revamped the entire look and feel
Designed a fresh, friendly, and professional logo
Defined a cohesive visual language (color palette, typography, layout system)
Introduced high-quality relevant imagery
Established clean, accessible design standards for all future materials
Social Media Strategy & Templates:
Built a strategy focused on clarity, consistency, and audience growth
Designed a full visual system for social posts (IG, FB, LinkedIn, Pinterest)
Created post types: carousels, quotes, conversation starters, tips
Ensured all templates can be produced in English + French
Focused on building brand authority and boosting viewership
Designed a full visual system for social posts (IG, FB, LinkedIn, Pinterest)
Created post types: carousels, quotes, conversation starters, tips
Ensured all templates can be produced in English + French
Focused on building brand authority and boosting viewership
Updated Downloadable Resources:
Redesigned all free printables to match the new branding
Simplified layouts for readability
Improved flow and hierarchy for lower-literacy audiences
Made assets more appealing, professional, and cohesive with the brand
Simplified layouts for readability
Improved flow and hierarchy for lower-literacy audiences
Made assets more appealing, professional, and cohesive with the brand
Website Refresh:
Reworked the visual direction of the site to align with the new brand
Updated layouts, imagery, and design elements
Improved user experience with clearer structure and visual consistency
Kept all original content, but elevated the presentation
Updated layouts, imagery, and design elements
Improved user experience with clearer structure and visual consistency
Kept all original content, but elevated the presentation
Impact:
Stronger, more cohesive brand presence across platforms
Professional visual identity that better represents her mission
Increased clarity and accessibility for her audience
Consistent and scalable templates she can continue to use
More engaging visual brand that supports growth
Professional visual identity that better represents her mission
Increased clarity and accessibility for her audience
Consistent and scalable templates she can continue to use
More engaging visual brand that supports growth
Closing Notes:
This project blended design, strategy, and storytelling to help NLM Consultation present a polished, trustworthy, and warm brand across all touchpoints.
It was a full transformation—while respecting everything the founder had built from scratch.
It was a full transformation—while respecting everything the founder had built from scratch.
