Social Media Posts:
Motion and Graphic Design & Strategy for Brands
As a motion designer and art director, I help brands tell their stories through smart visuals. I combine animation, design, and strategy to make content that actually performs.
This case study brings together campaigns I’ve created for multiple clients, including UB Media and All Contractors Marketing, each with unique goals but one common aim: to grab attention and build trust.
UB Media
Goal: Drive awareness for digital out-of-home campaigns and showcase new ad placements across Canada.
Deliverables:
- Stills and Animated videos (10-20s) optimized for LinkedIn & Instagram
- Branded motion templates for ongoing use
- Social post series (English & French)
- Stills and Animated videos (10-20s) optimized for LinkedIn & Instagram
- Branded motion templates for ongoing use
- Social post series (English & French)
Approach:
UB Media needed consistent visuals that reflected the energy of their brand while keeping their message clear and concise. I focused on movement that mimics their digital screens - sleek transitions, dynamic text, and fast-paced editing that mirrors the feel of their platform.
UB Media needed consistent visuals that reflected the energy of their brand while keeping their message clear and concise. I focused on movement that mimics their digital screens - sleek transitions, dynamic text, and fast-paced editing that mirrors the feel of their platform.
Results:
Improved engagement and clarity across paid and organic
posts with animations that the team could easily reuse and adapt.
Improved engagement and clarity across paid and organic
posts with animations that the team could easily reuse and adapt.
All Contractors Marketing
Goal: Upgrade their social video content and establish a stronger visual identity in the HVAC and home services marketing space.
Challenges: The client had a library of talking-head testimonial videos - strong messaging, but inconsistent visuals, background noise, and pacing issues.
Deliverables:
• Market research on visual and messaging trends in the HVAC marketing space
• Re-edited and fix up testimonial and promo videos including background cleanup, color and sound balancing
• Branded motion graphics
• Static post designs in many different sizes and formats as well as and motion templates for ongoing campaigns
• Market research on visual and messaging trends in the HVAC marketing space
• Re-edited and fix up testimonial and promo videos including background cleanup, color and sound balancing
• Branded motion graphics
• Static post designs in many different sizes and formats as well as and motion templates for ongoing campaigns
For each talking-head video, I did the following:
- Smoothed pacing and edited down filler
- Keyed, cleaned up, fixed sound, and balanced lighting inconsistencies
- Added branded motion graphics and animated logo
- Keyed, cleaned up, fixed sound, and balanced lighting inconsistencies
- Added branded motion graphics and animated logo
Results:
Professional-quality testimonial videos that kept the real voices front and center, but with a visual polish that aligned with the agency’s growing reputation. The refreshed visuals gave the brand a stronger, more credible presence across all their platforms.
